"a not-for-profit arts business incubator
working to help artists make money from their art"

...The Results of the 2016 Independent Artist Profile...

You told us what was inspiring you and what was worrying you in your life as an artist.
We compiled the results of over 300 submissions to create this report.

This is the voice of the independent sector.

Download the report as a PDF

...Click here to skip to the conclusion by John Paul Fischbach...

Contributor's Art Form

Art discipline
VISUAL ARTS:
Ceramics12%
Digital23%
Graphic Design12%
Painting68%
Photography30%
Printmaking28%
Sculpture35%
PERFORMING ARTS:
Theatre67%
Dance13%
Music29%
Circus13%
Opera2%
Comedy16%
LITERARY ARTS:
Poetry60%
Fiction56%
Non-fiction44%

OTHER:

Included (not limited to); multimedia, new media, drawing & illustration, textile and fabric arts, public art, performance art, indigenous art, glass and mosaic, wearable art, curating, creative producer, video art.

Do you have a job outside your arts practice?

Job outside of art

In thinking about goals for last year, did you achieve what you set out to do?

Goals last year

Have you set goals for 2016?

Goals this year

What habit or pattern would you like to change?

"Working outside of the art business means I don't always make time for the art business."

"Charging for my time and not doing anything for 'exposure'."

"Procrastination and lack of confidence."

Changing habits

What's the first step you could take to make this change?

"Devote specific time to my art making and don't let other work get in the way!"

"Say yes to work and artists/employers who are respectful of my work and time."

"Work with a mentor."

First step

If you think back about how things were for you in 2015, and you look ahead at what you want for 2016, which of the following do you need?

What do you need

What do you need? RESOURCES

Resources

OTHER:

Included (not limited to); professional development, studio, more time, financial security, discipline, support and systems.

What do you need? MARKETING

Marketing

OTHER:

Included (not limited to); open audience, marketing plan, help selling, lateral marketing, a website.

What do you need? HELP WITH THE BIG PICTURE

The big picture

OTHER:

Included (not limited to); more time, finding target audience, leadership skills, new plans and ideas.

What do you need? RUNNING THE BUSINESS

Running the business

OTHER:

Included (not limited to); more energy, social respect, knowledge on income streams, a strong product, time.

When you think about your arts practice as a business, what’s worrying you?

What is worrying you

OTHER:

Included (not limited to); the community undervalues my type of work, lack of income, time management and isolation, lack of confidence, there is so much to do its overwhelming.

What is worrying you?

Words that describe what is worrying you

Pick one word that describes the positive side of your life as an artist

Positive side of your life as an artist

Pick one word that describes WHAT'S HOLDING YOU BACK IN YOUR LIFE as an artist

Negative side of your life as an artist

IN CONCLUSION

...from John Paul Fischbach, CEO

In praise of the independent artist.

This is our time. All of the structures have been disrupted. Independent Musicians and Writers have taken back the power from the labels, Visual Artists can reach their customers without galleries and Performing Artists are building audiences outside of the mainstream venues.

We are living at an interesting time when we can choose to play "inside the system" and get recognition and validation from the established order AND be entrepreneurial and set up our art as a business operating on our own terms with our own measures of success. (Although, I do have a bias toward taking control of your art and creating a business.)

The vibe I picked up from this year's responses is one of possibility. In 2015 we set and achieved goals. We felt creative, inspired and alive . . . while at the same time feeling doubt, dependency and recognising that we were a bit undisciplined.

Here are 3 things I found interesting:

  • The needs for 2016 seem to be pretty evenly split between the three topics: Help with the Big Picture; Marketing; Running the business
  • Not surprisingly Money, Time and Business Skills stand out as things that are worrying all of us. The interesting thing is that money is only slight in front of "trying to do this all alone". We are really "inter-dependent" artists as well as "independent" artists
  • We are aware of the habits and patterns that don't work for us and can identify the first step to changing things for the better

We're here to help. We are continuing to develop courses and opportunities to support independent artists in building sustainable businesses from their artistic practices.

We want you to thrive

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